• When my sister had her first daughter nearly 16 years ago, she schlepped a quilted Winnie the Pooh bag to my parents’ house; I think even she’ll admit it was hardly a fashion statement. Today, there are so many versatile, stylish bags in which to tote baby belongings that I’m sure even my teenage niece would approve of them! One such line that recently caught my eye is ISOKI, which apparently comes from the African word meaning “beautiful gift.” Just take one look at these bags and you’ll agree that this name is an apt description. Looking more like weekender bags than ones holding diapers and wipes, you may easily mistake these for ones that belong at a Hamptons beach. What makes them stand out, though, are the extras: namely, a storage compartment underneath (great for when you’re fully packed and you realize you’ve forgotten to pack the diaper rash cream) and an insulated cooler (no need to throw in an extra bag for milk, juice or anything else that needs to keep cold…yes, even your iced coffee).

    In a Nutshell: Unlike that bridesmaid dress that’s been hanging in your closet and promising to be worn again, this is a bag that has a life after diapers…and one that you’ll be proud to show off.


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