• from arendelle, to the big apple: build-a-bear workshop goes frozen in nyc

    The North Pole, by way of NYC, just got a little bit colder. Build-a-Bear Workshop has opened a pop-up shop in NYC’s Brill Building, well in advance of the holiday season. Among the signature stuff-your-own-plush offerings is none other than Disney’s Frozen line. (Writing this on Halloween, we’re still riding the Frozen wave, since there’s bound to be a entire slew of Elsa, Anna and Olaf-dressed trick-or-treaters out today.) If you haven’t yet had your Frozen fill, or are looking for the latest fix of Frozen eye candy, Build-a-Bear Workshop’s line-up will not disappoint. Disney’s Frozen ‘Ice Queen’ Elsa Bear looks incredibly chic in her shimmering dress and snowy cape (there’s even an Elsa wig to top off her look, so to speak), while ‘Princess of Arandelle’ Anna Bear is resplendent in her own lovely gown and sweeping cape (her braided wig is spot-on). Of course, no Frozen ensemble would be complete without the beloved Olaf, available as his snowy self or (our favorite) as his ‘Dreaming of Summer’ alter ego. With this cool getup, he may just upend Frosty’s top spot this holiday season. If you can’t visit NYC before the holidays, find a Build-a-Bear Workshop location near you.

    In a Nutshell: Frozen fever spikes again, with a line of furry friends now available at Build-a-Bear Workshop.

    Elsa bearAnna bearOlaf plush


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