• all grown up: safety 1st baby on board 30th anniversary

    Has it truly been 30 years since Safety 1st debuted its Baby on Board sign? I remember, back in my B.C. (before child) days, when I noticed these signs proudly posted in mini vans as they jetted around town. OK, I wondered, why the need to announce your precious cargo? When I later became a mom myself, I realized why so many like-minded parents wanted to alert their fellow drivers to the importance of safe motoring. While today, car designs may have become more sleek and parents, even savvier, one thing remain the same: our children’s safety is always top of mind. That’s why we’re helping celebrate the 30th anniversary of Safety 1st’s Baby on Board with the unveiling of its Digital Baby on Board sign. In recognition of doing your part in helping to ensure children’s safety, Safety 1st is awarding one lucky fan with a pair of diamond earrings for agreeing to its Diamond Promise. Good luck, and safe travels!





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