When I was pregnant with my first daughter, I knew I wanted an old-fashioned pram in which to parade my new little love around town. By the time my second daughter arrived on the scene, I had grown weary of the neutral-colored baby gear I had acquired along the way. Sure, a cream-colored bouncy seat may have fit into my traditional home decor, while a steel grey car seat meshed well with my car’s interior. But at the end of the day, I found everything to be a bit…oh, how can I put it? Bor-ing. If someone had told me that those first few months of life with a newborn would be filled with lots of cat-napping, diaper changes, rattle shaking, sleeping, bathing, feeding–did we mention sleeping?–punctuated by a bunch of mini milestones, I might have done things differently, especially in the baby gear department. First-time moms who dare to be different will have no trouble showing their sense of style this season, thanks to the brand-new Cybex by Jeremy Scott collection. We got word of the line just as it was making headlines and boy, are we jazzed! Having been in the baby biz for quite a while now, we can safely say that we’ve never seen anything this awe-inspiring before! Jeremy Scott, the fashion visionary, has lent his colorful eye to an entire “Food Fight” baby gear design motif that takes “playful” to the nth degree. Soda pop duking it out with a hot dog? Popcorn kernels pummeling a defenseless burger? A refreshing departure from an infant world saturated with ho-hum prints and yawn-inducing solids, the Cybex by Jeremy Scott is one baby line that remembers what it’s like to be a kid–and celebrates it. The Cybex by Jeremy Scott collection of strollers, car seats, a diaper bag and other accessories will be available in June.
In a Nutshell: A stroller that packs a punch. A diaper bag that defies its identity. Because now, you get to be a kid…all over again.