smart from the start: Similac baby bottle

Talk to any new mom, and she’ll tell you she doesn’t feed her baby with just any old bottle. If she considers herself an A-list mom who wants the healthiest/safest things for her little one (and what mom doesn’t?), she’s probably done her research and figured out which crib promises the best night’s sleep, which stroller has the smoothest ride and which bottle reduces spit-up and fussiness. Now, thanks to the advent of the Similac SimplySmart bottle, the homework has been done for you. The makers of the well-known powdered formula brand have taken their expertise in feeding and applied it to their first-ever baby bottle, designed to make feeding a more enjoyable experience for moms and their babies. At first glance, you’ll notice the SmartClose, a blue shield that takes the mystery out of determining whether or not the top has been properly closed (translation: fewer leaks). Inside the bottle you’ll notice a clip-on contraption, the EasyMix, which ensures that powdered formula and water have been properly combined (simply shake or swirl the bottle, and the EasyMix does the rest).  On top of the extra-wide opening for easy cleaning and extra-large, easy-to-read numbers (in ounces), we love the On-the-Go powder cap, which is sold separately and lets you take enough formula in a sealed cap that snaps right on to the top of the bottle. Similac was a brand I trusted as a new mom; I’ve no doubt the SimplySmart bottle will make an ideal companion to the formula line.

In a Nutshell: Bottle-feeding just got a whole lot smarter with the Similac SimplySmart bottle. Whether feeding on the go or right at home, this innovative bottle has all the makings of a smooth meal.