I am an admitted Hallmark junkie. I love to peruse the aisles of their card stores throughout the year, and look forward to their annual holiday open house when I can check out the latest Keepsake Ornaments. And don’t get me started on their itty bittys line…we’re hooked! So when I recently found out that Hallmark was coming out with its own line of baby and kids’ clothing, I couldn’t wait to see it for myself. And what an adorable collection it is! Hallmark Baby includes Little Blessings, a sweet line of infant wear that can be personalized for the perfect new baby gift, along with layette basics. The girls’ collection, Spring Delights, features playful separates, dresses and frilly skirts that are all ready for a sunny day. Personally, we’re head over heels for the Honey Bunny collection, especially the darling fleece cap and snuggly slippers…just in time for Easter! For boys, the Play Date assortment is ready to take on whatever action comes its way, in fun graphic tees, stylish board shorts and lived-in sweatshirts that can stand up to hours of play. Both the girls and boys lines are available in sizes 6 months-8 years. Hallmark Baby is available exclusively online, but select styles will be available in store this summer. Now you know where I’ll be!
In a Nutshell: No longer known for their greetings cards alone, Hallmark’s new baby gives us another excuse to shop.