I admit that I’m not much of a personal shopper, but when it comes to kids’ clothes, I can’t resist. This time of year, our mailbox has been stuffed with catalogs ranging from Growing Up Garnet Hill , to crewcuts. I love every minute of paging through the glossy spreads and perusing the frilly frocks, sweet sundresses and tons of stylish warm weather items. Maybe all these clothes remind me of my own teen years, as I lay sprawled across my canopy bed with magazines like Sassy, Seventeen and YM checking out all the back-to-school possibilities. Or maybe it’s because checking out kid stuff is so much more satisfying than all those women’s swimsuit catalogs that quickly find their way into the recycling bin (thanks, but no thanks). Shopping for my girls is almost like building a wardrobe for a new baby, and with the Vera Bradley Baby brand debuting this spring, it’s more fun than ever to welcome a bundle of joy. We were tickled pink to get our hands on the VB Baby look book this week. From bibs to bodysuits, plush bunnies to diaper bags, each item embodies the true Vera Bradley style in a signature floral print. As a gift giver, I try to put myself in the place of the recipient, wondering what would would catch her eye if she were the one doing the shopping. I know from experience that most new moms not only appreciate the practicality–will I use this gift?–but the presentation. And Vera Bradley Baby does not disappoint in either department. Sweet first shoes are accented with soft bows, while stylish bibs in a patterned print are poised to stand up to any pureed veggies (what’s the point of a white bib, anyway)? As we usher in the season of spring, baby showers and of course, all those new babies, we’re predicting the VB Baby line will go far, appealing to dedicated fans (like my mother-in-law and my niece) and attracting a new generation of fashion-forward babes. The Vera Bradley Baby collection will arrive in stores on March 14.
In a Nutshell: Welcome to the world, Vera Bradley Baby! The quilted handbags powerhouse moves into kiddie territory with an entire product line that’s as sweet as it is stylish.