When we “spring clean” in my house, it’s all about boxing up last season’s duds and making room for bigger sizes. My heart always breaks a little when I realize that we finally, after two kids’ worth of usage, have to part ways with a precious piece of baby clothing. Be it a pint-sized pom pom hat, or a miniature faded sundress that still smells of sunscreen, I find it hard to believe that a few swatches of fabric can practically reduce me to tears. For the nostalgia factor alone, I now look at baby clothing through a different eye, a seasoned lens that recognizes the days of sweetly scented baby clothes are fleeting. Despite my sensitivity, I haven’t abandoned my shopping philosophy: one that combines frugality with a taste for fashion. It’s why we think the Zutano Blue brand of infant clothing will be a hit. For those moms not familiar with the Zutano style, it’s one that known for its bold and bright prints, a look that is far cry from screaming “baby” and more about proclaiming uniqueness (isn’t that what you want your baby to be, after all?). Back in the day, when I was the editor of a children’s trade magazine, having our cover model clad in Zutano clothing was a surefire hit. So now, when we’ve learned how the designer label is being brought to Target stores via an exclusive collection, we’re confident that even more of today’s babies will be outfitted in unmistakable style. From owl print newborn caps, to citrus-striped tops and pants, this ensemble for infants up to 9 months is as versatile as it is vibrant. Just don’t blame us if, one day, you won’t be able to part with a select piece…or two.
In a Nutshell: Designer fashion at an affordable price. Zutano Blue will have your baby (and you pocketbock) tickled pink.