Walk into any supermarket, drug store, Target or Walmart these days, and you’ll be hard-pressed to find a seasonal aisle that’s not overrun by Marshmallow Peeps. This well-loved Easter basket confectionery has expanded from its color palette from traditional yellow, into a vast array of rainbow-bright chicks that have now commanded their own designated section on store shelves. (Whoever said it was bunnies that multiply?). As if the love of all things Peeps couldn’t grow much bigger, Yankee Candle has just released a Peeps Marshmallow Chicks candle just in time for Easter. One whiff of this scented springtime candle, and you’ll be ready to dive into your stash of Easter treats, long before the bunny himself arrives. This weekend, on Saturday, March 15th, Yankee Candle stores across the country will be hosting a series of in-store events to kick-off the candle’s launch, including photo opps, decorating tips and chances to win prizes. Yankee Candle will also be hosting virtual celebrations on Twitter and Pinterest to encourage Peeps fanatics to show off their Easter finery with decorated baskets and home decorating ideas. It’s a great excuse to say adios to winter and hello to spring!
In a Nutshell: Help usher in the arrival of spring (finally!) with everyone’s favorite marshmallow treat captured in a whole new “light.”