• brush like bieber

    Never underestimate the power of media. When my 7-year-old was looking at DVDs to borrow from our public library’s children’s department, she wondered aloud, “You think they have Justin Bieber’s ‘Never Say Never?'” (Why, won’t SpongeBob do anymore?…) For those kids who need their Bieber fix comes a product we didn’t think possible: a line of singing Justin Bieber toothbrushes (yep, you read that right) that sound like the boy himself. I’m all for getting my kids to brush regularly, but this product really takes the cake–and brushes away the potential for cavities. Each song includes two Bieber songs, specifically designated for daytime and nighttime brushes: “Baby,” “U Smile,” “Love Me” and “Somebody to Love.” Whichever tune strikes your mood is, of course, up to you. Aside from the toothbrushes, there’s also a microphone-shaped flosser and a travel kit. Closet Bieber fans need not hide out in Duane-Reade; there are adult-sized toothbrushes, too. What will they think of next? Well, we’re waiting for the haircare line (natch). The Brush Buddies Justin Bieber line will be available in early July.

    In a Nutshell: Oral health just got a whole lot hipper with a line of toothbrushes that sing like Justin Bieber. And my spin brush just became oh-so-5-minutes ago…

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